mrc Newsletter - October 2011

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Newsletter
October 2011

Legislation issues

Worldwide data

Email habits

Dear Sir or Madam,

as I attended DMA show in Boston in October to "refresh"
some of my international contacts, I thought it is also a good
idea to remind you of my services as international list broker.

Doing data business worldwide is not always easy. Different
cultures, languages, time zones and of course, different
legislation.

I can help you through this. And I want to offer you here some
information about issues just going around in other countries
in direct marketing.

Happy Halloween! :-)

Best regards from Munich in Germany,

Melanie Riedel

Four ways to "legislation-proof" your email marketing
Direct marketing legislation in Germany is the toughest I've heard of around the world. The latest discussion I had on an international basis about this was at DMA in Boston. See this article to get a better understanding of European thinking.Article

European and worldwide data for your clients

I organized many international direct marketing campaigns over the years, e.g. selling insurances in Sweden, cars in USA, furniture in Spain, advertising material in Poland, gambling in Turkey... And I'm happy to share my experience to help you out.

See this file to get an idea of the B2B data I can offer. B2C is even more extensive, so it is easier to directly ask me for numbers in a certain target group.

How are people viewing your email? Here's how!
The viewing habits of emails have changed over time. The most important role in this plays the use of smartphones. See this post in GetSmart Blog for more insight.


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