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Dear Sir or Madam,
I hope everything is on the way on your side?
This time I want to talk about a study for effectiveness of online advertising, different languages in marketing to other countries and a funny way to quit your agency relationship.
Have a sunny & successfull summer everyone!
Best regards from Munich,
Melanie Riedel
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| 1. Study: Measuring the effectiveness of online advertising
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Over the past five years, advertising budgets allocated to internet media have grown spectacularly. In 2010, the internet represented 16% of total advertising expenditure worldwide and this figure could reach 21% in the next four years. This growth is significantly fueled by search and “performance” tools (affiliate marketing, email, comparison websites, etc.), although display advertising continues to represent a large portion of online budgets (49% in 2010 and 45% in 2014).
This study conducted by PwC for IAB France and the SRI offers seven key approaches to effectively measure online advertising.Here you find the full study. |
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| 2. How to market to foreign language speakers |
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We are thinking globally in our online business. We broker email lists from around the world and have clients around the globe.
And the language we communicate in is mostly English. But you might be interested to know that over half of all Google searches are made in a language other than English, and the fact is this: English is just not the lingua franca of the web anymore.
We should take this into account when we help our clients entering new markets. Read more in this interesting article
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| 3. How to break up with your agency |
Are you thinking about getting rid of your agency? Then i got something for you! www.breakupwithyouradagency.com
This is an online generator for your notice of termination. Might give you some inspiration? :-)
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