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Dear Sir or Madam,
how was your summer?
In Germany it was quite changeable as usual, I'm lucky to mostly stay in hot Turkey though! :-)
Turkey, THE Facebook country, everybody is crazy here about it! But which country presses the Like button most of the time?
See this and more recent email trends here.
Enjoy!
Best regards,
Melanie Riedel
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| 1. Infographic: Email Marketing that Drives Conversions
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Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, more than Twitter. To be effective, you must avoid batch blasting, the email echo chamber, and understand the technographics of your audience. See this infographic for tipps how to increase a better email conversion. |
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| 2. Facebook international: A cross-language comparison of the use of the Like buttons |
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Tell me how often you "Like", I'll tell you where you're from! The Bab.la blog carried out a study about Facebook Likes across 13 languages to determine which speakers were the most inclined to click on Facebook's omnipresent Like button. Learn about the results here.
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| 3. Guru's Guide to Email Marketing 2012 |
| Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today.
Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing and deliver a high return on investment.
But achieving optimal results from email requires experience, careful planning and advanced technology. Lyris created this guide to be your definitive resource for advice on all things email marketing related. Download it here. |
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